BUYING A CAR

     Buying a car is the SECOND largest purchase you will make.  Usually the only larger purchase you will make is for a home.  If it has been a while since you have bought a car you may be surprised by some of the changes.  

Lots of Changes

     The used car market has seen some drastic changes in recent years.  Most of the changes have been brought on by an educated consumer demanding an end to the ways of the past.  Other changes have been brought about by government regulation.  Still more change has been brought in by the dealers themselves looking to increase the long term revenues from their lots.

We are not going to TAKE it

     Consumers today have learned not to be fooled by the tricks of the OLD style used car dealers.  The internet allows a consumer to research makes, models, and prices of vehicles.  In my time on the sales floor I saw many customers with various "apps" on their phones and others brought tablets or laptops to the dealership so that they could verify all aspects of the deal.  The most popular app was Kelly Blue Book.  I even had it on my phone to help me answer questions for my clients. I came to realize very early in my time selling that most of my clients knew  much more about the cars than I did, and why not, they had to know ONE car and I had to know something about ALL cars.  

More in part II